This year, we’ve been invited to present our technology showcase for several customers at their annual conferences, introducing innovative new solutions designed to improve the customer experience and make life in retail easier. With a range of solutions on display, there’s been one in particular that has attracted a lot of attention from store colleagues… Workstation Connect from Zebra.
Causing excitement amongst store managers and retail operation teams, it’s easy to see why Workstation Connect has been so well received. This seemingly simple solution offers retailers incredible flexibility, making it possible to do much more with a Zebra mobile device.
There’s not much we don’t know about how to maximise the benefit of Workstation Connect in your retail business and today we’re sharing this with you.
What’s not to love? A specialist charging cradle that allows you to dock your Zebra device and connect it to a monitor or touchscreen, Workstation Connect is a cost-effective solution that extends investment made in mobile devices. This means that retailers can do even more and enhance the return on their technology spend.
We’ve heard many ideas from retailers on how they can see themselves using the solution and the impact it could have on both the customer and colleague experience. From adding a dock in consultation rooms to creating dedicated areas within a store to walk customers through the sales process, and even introducing a dock in staff areas to support training needs, the possibilities are endless.
Workstation Connect is particularly useful in consultative retail environments with high levels of customer interaction. By placing a cradle in front of house, you can create a dedicated area within your store to dock your device and walk customers through a process, complete forms or benefit from assisted selling including:
There are a couple of additional things to think about when using Workstation Connect to support customer consultancy, for example, you may be inputting personal information such as name and address. By adding a privacy screen to your touchscreen or monitor as part of the solution, you protect customer information from the view of passersby.
Workstation Connect seamlessly adapts your mobile device to a large screen within seconds without compromising functionality. Add a keyboard and a mouse to your Workstation and you have a full PC set-up. This simplifies tasks and reduces the number of devices store managers need to use, resulting in enhanced efficiency and the ability to work more flexibly within the store.
That same Zebra device used to complete tasks on the shop floor can also be used to support the training needs and continued development of store colleagues. Simply docking the device using Workstation Connect, your workers can watch training videos and complete courses in a designated space. As Zebra devices have headphone connectors, store colleagues can learn without distraction and without disrupting those around them.
There are other soft benefits to your retail business too such as:
There’s no doubt that Workstation Connect is a game-changer for the way retailers can work in their stores, but there are still a few things to consider before you get started:
To learn more about Workstation Connect and introducing it into your stores, get in touch with our team of retail technology experts.
Stay up to date with the latest in retail technology with news and insights sent straight to your inbox.